Full Acquisition Audit

Money we saved for founders.

Waste found$234K/moacross audits, in real ad accounts

Delivered180audits shipped to founders

Replaced47underperforming marketers

Audited150+founders, and counting

Your marketer spends. You stay blind.

You put $1k–$9k/month into ads, get reports from your contractor, and still don’t understand what changed, why CAC jumps, or when this is supposed to start working.

Ads spend. Still unclear.

Money goes to Meta, Google, TikTok, or ASA every month. You still can’t see what brings customers — and what just burns budget.

CAC jumps. No diagnosis.

Customers look affordable, then suddenly cost too much again. You hear about tests and learning phases — not what broke.

Reports explain nothing.

You get screenshots, dashboards, CTR, CPM, and “progress.” But not what it means, why it’s bad, or what should happen next.

Still too expensive.

Ads run. The marketer works. Reports arrive. But customers still cost too much — and you still can’t see why.

See your real marketing performance.

No 40-page PDF. The report opens with one honest scorecard — every channel graded, every dollar accounted for.

Audit Overview

Your campaigns and creative, scored in one place.

Overall Score i

46/100

80–100 Excellent 60–79 Good 0–59 Needs work

Spend efficiency by channel i

Total Spend Audited i

$16,000

↑ 18%vs prior period

Budget at Risk i

$3,320

↑ 21%vs prior period

Conversion Rate i

3.12%

↑ 7%vs prior period

Average CPA i

$12.28

↑ 9%vs prior period

Overall: 46/100. ~$3,300 of your spend is at risk — and Meta's your weakest channel at 38/100.

We show where budget turns into waste.

Not “optimize your funnel.” A list: which campaign, what's broken, how much it's burning — biggest first.

Where budget is inefficient

Top opportunities to reduce waste and improve performance.

#	Channel / Campaign	Problem	Wasted Budget	% of channel	Priority
1	Meta / ProspectingCold – Broad	High CPM, low CTRAudience too broad	$1,280	23%	High
2	Google / SearchBrand Terms	Low conversion rateAd copy misaligned	$720	14%	High
3	TikTok / ProspectingVideo Views	High view-rate drop-offWeak hook + retention	$560	15%	Medium
4	Meta / Retargeting7-Day Visitors	Frequency too highAd fatigue detected	$440	11%	Medium
5	Apple Search AdsBrand Campaign	Low impression shareUnderfunded — budget capped	$320	7%	Low

iWasted Budget estimates spend underperforming vs account benchmarks. Apple Search Ads is flagged for underspend, not waste — together these sum to your $3,320 at risk.

What founders say after the audit.

“We were paying an agency a small fortune every month and could never get a straight answer on where it went. The audit laid it all out in plain English — for the first time I actually understood what I was paying for.”

DP

Daniel PierceCEO · Ledgerly (B2B SaaS)

“As the one accountable for these numbers, I'd been nodding along in meetings without really getting it. After the audit I understood our spend well enough to own the call — what to cut, what to keep, and why.”

SM

Sofia MarinCo-founder · Brightside (B2C app)

“Budget was leaking everywhere and we were burning through it way faster than planned. They found the waste and helped us reallocate — same results for a lot less spend. Genuinely saved us.”

MW

Marcus WebbHead of Marketing · Folk (B2C)

Three steps to find the leaks.

1

Share read-only access

After payment, we send a secure checklist for your ad and analytics accounts. We can view them, never change them, and you can revoke access anytime.

2

We trace the waste

We review your campaigns, tracking, spend, and contractor setup to find what’s working, what’s leaking money, and why customers cost so much.

3

Get your fix-first report

You get a plain-English report showing what to cut, what to keep, and what to fix first. No mandatory sales call. No retainer.

Find the leak in your marketing spend.